Our view
People spend more on their health every year, and more of that spending happens in apps. Training plans, sleep trackers, meditation, nutrition. Many of the best of these were built by one founder or a small team.
Those founders reach a point where the app works, users pay, and the next step needs a different kind of effort. Most buyers then offer a short stay: a fund with a five year clock, or a flip.
We offer a permanent one. We buy health and wellbeing apps to keep them for good. That changes every decision after the deal. We fix what users complain about before we raise a price. We invest in retention before we buy traffic. A good app with an owner who never sells keeps getting better.
What we buy
- CategoryHealth, sport and wellbeing: fitness, training, sleep, mindfulness, nutrition.
- Revenue modelSubscriptions or in-app purchases.
- PlatformsiOS, Android or both.
- Founder situationYou want to step back, or you want a partner to take it further.
We are not the right buyer for apps without paying users yet, for games, or for apps outside health, sport and wellbeing.
After we buy
The first 100 days follow the same four steps for every app.
01
Listen
- Read every review and support ticket from the last year.
- Interview the founder and the most active users.
02
Stabilize
- Fix crashes and billing bugs first.
- Move accounts, payments and code to Euvia's setup.
03
Improve
- Ship the features users asked for most.
- Test onboarding, pricing and paywalls.
04
Grow
- Localize for new markets.
- Spend on acquisition once retention holds.
How we work
- Small teams, each owning a few apps end to end.
- Decisions start from data, and we write down why we made them.
- No exit date. We plan in years, and we act in weeks.