You built something people use every day. If you are thinking about what comes next, we would like to make you a fair offer, and explain exactly how we got to it.
Who we're for
- CategoryHealth, sport and wellbeing: fitness, training, sleep, mindfulness, nutrition.
- Revenue modelSubscriptions or in-app purchases.
- PlatformsiOS, Android or both.
- Founder situationYou want to step back, or you want a partner to take it further.
We are not the right buyer for apps without paying users yet, for games, or for apps outside health, sport and wellbeing.
How it works
- 01
Intro call
30 min
We get to know you, your story and your app.
- 02
Share your numbers
When it suits you
We send a short list. Partial data is fine.
- 03
Indicative offer
Within 5 business days
A written offer, with the reasoning behind the number.
- 04
Due diligence
About 1 week
We check the numbers, the code and the accounts together with you.
- 05
Close and handover
About 10 days after the first call
You stay involved as much or as little as you want.
What we ask for
Usage
- MAU and DAU trend (24 months)
- Retention cohorts
Revenue
- MRR or ARR
- Subscribers
- ARPU
- Refunds
- Split by platform
Acquisition
- Channels
- Paid spend
- CAC
Product
- Tech stack
- Team
- Roadmap
Company
- Cap table
- Legal entity
- IP ownership
Don't have all of this? Send what you have. Most founders do.
Questions
- How long does a sale take?
- We make an indicative offer within 5 business days of receiving your numbers. Due diligence takes about a week. Most of the process fits into about 10 days.
- Do I need all the data you list?
- No. Send what you have. Partial data is fine, and we will tell you what made the biggest difference to the offer.
- Can I stay involved after the sale?
- Yes, as much or as little as you want. Some founders hand over in a week, others stay on as advisers.
- Will you sell my app on?
- No. We buy apps to own them for the long term. There is no fund clock and no exit date.
- What do you buy?
- Health, sport and wellbeing apps with subscriptions or in-app purchases, at 20k to 100k ARR.
Start
Tell us a little about your app. Two minutes is enough.